Background
DSM launched The Bright Minds Challenge to help scale up the next world-changing renewable energy innovation. They needed to find scientists and innovators from around the world to do so.
Action
Research through social listening tools was conducted to understand these users and what social platforms they were likeliest to use. I designed the content and engagement strategy to uncover these innovators and spread greater awareness of the world’s renewable energy challenge to this audience.
Impact
- 3.5 million social media interactions
- Over 100 million impressions
- Winner of SABRE Award for “Best in Crowdsourcing & Co-creating”
