Background
Since participating in a widely attended investor forum, drone company Charis UAS received received considerable attention and interest from investors. In response to this, Charis UAS requested communications assistance to enhance existing marketing and communications materials and produce new elements to better represent their business to potential investors.
Action
To meet the company’s requests, I carried out a visual refresh, providing the company with a more refined visual direction. I conducted an overall website audit in order to identify keywords and influence the content of new articles aimed at informing visitors of Charis UAS’s achievements. I also audited the company’s social media presence so as to improve their performance on their most active channels. Finally, I created original designed templates for the company’s marketing materials and produced a press release announcing a key partnership.
Impact
- Refreshed visual identity with logo and brand guidelines
- Production of investor-ready marketing materials including a general business flyer, an investor memorandum, and pitch deck
- Creation of social media strategy and SEO recommendations
- Wrote six web-ready articles highlighting Charis UAS’s achievements
